Business Intelligence: Measure and Manage
An old saying in management circles tells us, "If you can't measure it you can't manage it." Whether formalized or not, most companies have strategic
objectives such as increasing sales, improving operating efficiencies and controlling costs. The question is, how can one achieve these goals easily?
Enter "business intelligence," or BI.
Rationale for using BI
Business intelligence applications and technologies can enable enterprises to make more informed business decisions. Business intelligence can improve the timeliness and quality of information and enable decision-makers up and down the chain of command to better understand the position of their company in relation to its competitors.
BI tools can help executives analyze and respond to changing trends in market share, changes in customer behavior and purchasing patterns, customer preferences, company capabilities and market conditions. BI can help managers determine which adjustments are most likely to effect trends. In short, business intelligence can help firms develop consistent, "information-based" business decisions—producing better results that basing decisions on "guesswork."
BI Technology
A well-designed BI system needs to be properly integrated into the secure IT system of a company so that it becomes part of the decision-making process. For a BI system to work effectively the company's data needs to be pooled in a common source with different levels of user access to the data "warehouse," depending on whether the user is a junior staffer, manager or executive.
BI for Mid/Small Businesses
The dilemma many mid-sized and small companies face is the cost of deploying a BI application. The cost for most BI systems is typically prohibitive for all but large and mega-sized companies. Until now.
Intellcia offers a complete business intelligence tool called IntellciaView™. The application is designed expressly for mid-sized and small businesses and provides the structure to host enterprise data for its users. IntellciaView uses standard office suite software you most likely have already and you can scale the deployment and usage fees of the application to your fit your budget. Nothing is more simple. Or more effective.
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